University City Partners work in progress

University City Partners has laid out a broad and deep work plan for the continued transformation of University City into a transit-supported urban center. Here are our initiatives for 2010-2011.

Marketing efforts

• Launching a full-scale advertising campaign to highlight University City’s many positive attributes
• Redesigning the newest website to be more oriented toward University City and its amenities as well as more visual and interactive
• Sponsoring and/or originating events that emphasize major assets including our international community, our innovation and our sustainable/green attributes
• Enhancing all communication efforts from public relations and social media to an updated e-newsletter and an enlarged catalog of images

Economic Developments

• Supporting our businesses by producing brochures, promotional activities and website resources
• Finding additional ways to interact with brokers and economic recruiters to attract new businesses to University City
• Increasing the depth and types of demographic data available to support outside requests
• Educating people on the economic value of University City - and especially UNC Charlotte - to the Charlotte region

Offering Transportation Choices

• Working with Charlotte Area Transit System to support its efforts to build the entire mass-transit network
• Articulating the need for extending Charlotte's Blue Line light-rail line to University City
• Making sure that construction of the “weave” does not harm North Tryon and other area entities
• Staying in touch with North Carolina's transportation department as it works to complete the I-485 outer belt through University City
• Supporting Mecklenburg County's greenway initiatives
• Exploring additional ways to bring needed sidewalks, crosswalks and other means of increasing bicycle and pedestrian access in University City
• Assisting Charlotte and state transportation officials on meeting on the transportation needs spelled out in both the University City Area Plan and the just adopted University Research Park Area Plan